Why Magento Is a Great Platform for B2B ECommerce Stores?

  • September 27, 2019

Over a period of time, people’s shopping inclinations have significantly been changed. Thanks to today’s high tech world, the general public now gives preference to online shopping as compared to traditional retail shopping.

And with so many individuals choosing to shop online, offline businesses are leaving no stone unturned to build a robust ecommerce platform that would provide their customers with an all-in-one shopping experience.

Magento for B2B ecommerce is a popular program chosen by many because the platform offers advanced features to suit online stores. To make things easier and have everything assembled in just one place, you can also incorporate ERP or CRM with the Magento backend system.

By incorporating Magento 2 ecommerce solutions, you can boost your business proficiency by providing a top-notch brand experience to your B2B customers scattered across the globe. This latest Magento version also offers shipping options and enhanced payment selections.

B2B ECommerce

There are many benefits of using Magento; for instance, B2B ecommerce businesses can use this program to fully automate the entire shipping process. Enlisted below are some of the major advantages of using Magento.

  1.     It is easy to order in bulk

Ecommerce has accomplished to make a complete self-service scenario. As per a popular research, B2B customers have already covered 57% of their buying choices before reaching out to a company representative.

 Of course, online stores do require sales representatives for customers, but with the latest tech trends, this process too has been simplified. Quick and easy order experiences make the whole bulk ordering setup a cakewalk. 

This process can especially become easier when the ecommerce platform is specifically developed by keeping in mind the unique and refined features that a particular business needs.

  1.     It offers a one-stop shop

Magento B2B ecommerce has all the features that a company might need to launch a smooth online store. Using this, businesses won’t just be able to offer multiple brands through key accounts and channel partners but also manage all these accounts flawlessly. 

As mentioned earlier, by quickly integrating the Magento B2B ecommerce site with ERP and CRM solution, organizations can leverage the self-service facility to track quotes, manage online credit, and view detailed order histories of their customers.

  1.     Presenting customer segmentation

The best business strategy does not involve offering buyers with a uniform buying experience, notwithstanding the buyer’s requirement size or industry type. 

Most of the times, the kind of online buying experience that appeals to a particular segment of buyers may not necessarily appeal to other buyers. However, by incorporating Magento, you have the liberty to undertake customer segmentation, and specially formulate experiences that can cater to a specific group of companies or buyers, as per their browsing behavior or purchasing history.

By using Magento, businesses can divide their customers on the basis of product reviews, the total value of products, products in cart, the number of items in the cart, and more.

B2B ECommerce 1

  1.     Smart inventory management

Magento has a smart inventory management feature that allows businesses to enhance their operations and manage orders effectively from all the sales channels. 

As Magento provides real-time inventory information across the entire supply chain, companies can easily optimize their delivery costs and duration of time. 

All in all, businesses can allow their distributors to understand the amount of inventory they have across multiple locations. By doing all this, businesses can have a better experience with their distributors and increase their sales. 

  1.     More payment options

Limited payment options have always been a point of concern for purchases in B2B and B2C business models. Experts suggest that offering a variety of payment options can make it easier for customers to check out. 

Most B2C ecommerce platforms have plenty of payment options. But such a case is difficult for B2B ecommerce platforms because customers here require wholesale deals in bulk, worth lots of money. 

Using Magento 2, businesses can now experience more refined payment options. The program provides a native functionality that can extend credit options to individual customers.

B2B ECommerce 3

Final words

Undoubtedly now, Magento has become one of the best open-source platforms suitable for B2B ecommerce options. With the help of Magento, not only can online store merchants have more control over their sites but buyers too can enjoy an improved overall purchasing experience.

All you have to do now is find the best of expert Magento developers available to expand your ecommerce business.